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Loop, An Anti-Plastic Approach



Back in the 1950s, many people got milk from a delivery man. The delivery man would give you a milk jug, and you would return it after you were done with the milk. While this has been long gone with the convenience of going to a grocery store, it could it be making a comeback. Loop, which launched on Thursday at the World Economic Forum, is a brand new approach to reduce plastic waste. To use Loop, you first order an item online. When the item that you order arrives, you use it. When you're done with using it, instead of throwing it away, you ship it back to Loop. They then clean the item and refill it. The item can then be shipped back to you again. Loop is the result of a year of work by TerraCycle, a company based in Trenton, New Jersey. They have got attention in the past for turning materials that are difficult to recycle into new items. Loop has partnered with many companies including P&G, Pepsi, Unilever, Mars, Clorox, Coca-Cola, and many more.


Loop will be launching in the spring of 2019 in New York and Paris. They plan to add London, Tokyo, Toronto, and San Francisco by next year.

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